Stability and Change in Putin's Political Image During the 2000 and 2012 Presidential Elections: Putin 1.0 and Putin 2.0?

Greg Simons
2016 Journal of Political Marketing  
There has been a lot of research done on 'Western' politicians and the political systems with regards to political marketing. But what about other countries, and especially those that possess a different political standard? This article seeks to address one particular Russian politician -Vladimir Putin. He rose from obscurity to become Russia's second president (after Boris Yeltsin). Two presidential elections form the focus of attention, 2000 and 2012. The aim is to try and discover the
more » ... discover the consistencies and breaks in the manufacturing of Putin's political image and reputation. A number of breaks and continuities were discovered in terms of how Putin is marketed. This seems to be a reflection of the changes taking places in Russia's political environment, which then needs to be taken into consideration when political marketing is conducted.
doi:10.1080/15377857.2016.1151114 fatcat:u7unz66kqnaajem5sdcyvx5ncy