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Managing The Evolution Of A Revolution: Marketing Implications Of Internet Media Usage Among College Students
2011
College Teaching Methods & Styles Journal (CTMS)
Preserved Fulltext
It is no surprise that internet usage among college students has seen a marked increase in recent years. The increasing usage of this medium portends direct, negative impacts relative to the use of other media by this important market segment. Marketers are interested in internet usage information in order to determine the best methods for tapping into this potential market. Research focused on internet usage patterns of college students was conducted. Usage patterns by student classification
doi:10.19030/ctms.v3i3.5283
fatcat:hdldab7wifczrkuy2zljh4cyhm