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Use of Mobile Grocery Shopping Application: Motivation and Decision-Making Process among South Korean Consumers
2021
Journal of Theoretical and Applied Electronic Commerce Research
With the revitalization of the online grocery trading market, many consumers are using mobile applications to purchase groceries. Although past studies were conducted on online grocery purchases, few measured mobile app users in a conceptual model that combines both motivational needs and behavioral components. Grounded in the uses and gratifications theory and the theory of planned behavior, this study investigated utilitarian motives, hedonic motives, experiential motives, attitudes,
doi:10.3390/jtaer16070147
fatcat:ky6kjp3gobbclejgju35ptkfde