Marketing in the Public Sector [chapter]

Olivier Serrat
2017 Knowledge Solutions  
The public sector is the part of economic life, not in private ownership, that deals with the production, delivery, and allocation of basic public goods and services at global, 1 regional, national, 2 or local levels. (Its processes and structures can take the form of direct administration, public corporations, and partial outsourcing. Its activities are funded through government expenditure financed by seigniorage, taxes, and government borrowing, or through grants.) The public sector is vast.
more » ... From 1996 to 2006, for example, government spending in the United States made up 35% of gross domestic product. (In numerous large European economies, for many years, its range has been 45-55%.) 3 What happens in the public sector has major implications for economies 4 : since the relevance, efficiency, effectiveness, sustainability, and impact of a country's public sector is vital to national welfare, its organizations, and their activities have come under scrutiny.
doi:10.1007/978-981-10-0983-9_16 fatcat:lxqiayyoujdo5oeqlciqyf2lue