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The paper analyses the influence of selfies on public performance. Contemporary media public is called by some theorists (Rojek, 2015) the "egocentric public", primarily the users of social networks. Hedonism, consumption and egoism are only some of the characteristics of the modern society, which also points to the characteristics of visual culture. From a philosophical viewpoint as one of the phenomena of visual culture to which special attention is given starting with psychologists, artdoi:10.22190/fuvam2002137s fatcat:xtbdavuq6vfxteoiffo7pli2ey