The "Communication Deficit" of the European Union revisited -Structures, Key Players and the New Communication Policy -Abhandlung zur Erlangung der Doktorwürde der with a focus on the crisis of the Santer-Commission, Gramberger 1997 with an overtime overview on EU public relations activities, Tak 1999 on the organisation structure of EU public relations, Hahn et al. 2006 and Balčytienė et al. 2007 on EU newsmanagement. In the wake of the European White Paper on Communication Policy 2006a, the

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... terest in EU media relations has markedly improved and while most of the studies mentioned make reference to the work of EU spokespersons in a broader public relations context, a comprehensive analysis of the exchange relations between EU spokespersons and journalists and their impact on media coverage has not yet been conducted.