Problems of formation of new words in language are relevant in linguistics since its inception, but there is still no consensus on the understanding of neologism in the linguistic sense. In domestic linguistics, neologisms are studied from the standpoint of stylistic, psycholinguistic, denotative, structural and historical theories based on the criteria of novelty of origin, denoted by denotation, novelty of word form and meaning, novelty of unit use in literary language and speech of

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... languages. In foreign linguistics, the lexicographic theory of a new word prevails, in the framework of which neologisms include words that are not registered in dictionaries. However, each of these theories has shortcomings due to its relativity in relation to the individual / linguistic community or due to too narrow a focus. In modern neology, the linguistic and cultural approach is promising, from the standpoint of which neologisms are considered as units with culturally significant information. The approaches studied exist due to the definition that neologisms are the result of human activity and can have a cultural impact. The need to develop a linguo-cultural approach is dictated by the fact that the content of neologisms is formed under the influence of both linguistic and culturological factors. The scope of neologisms is another criterion for determining these linguistic phenomena. As part of the linguo-cultural approach in neology, we focus on literary language. National-cultural marking of language new word is also revealed in the analysis of the system of meanings of new words and their associations in lexical-semantic paradigms. The interaction of language and culture is manifested in the distribution of new lexical items from different conceptual areas in different languages.