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STRATEGIC ANALYSIS OF GLOBAL E-COMMERCE AND DIVERSIFICATION TECHNOLOGY: THE CASE OF AMAZON.COM INC
2018
The EUrASEANs: journal on global socio-economic dynamics
Preserved Fulltext
This paper considers the strategical issues of the Amazon.com development, presenting in detail the strategic analysis of external and internal business environment of this company in its current situation, suggesting also the alternative strategy for the future.
doi:10.35678/2539-5645.1(8).2018.48-63
fatcat:znaknc47djclnemocbwowugh34