اتر الإدارة الإستراتیجیة على زیادة مستوى الأداء التسویقی دراسة میدانیة فی قطاع الأعمال العام للغزل والنسیج بجمهوریة مصر العربیة

2015 المجلة العلمیة للدراسات التجاریة والبیئیة  
This research investigates and focuses on the relation between the application of strategic management and the increase of marketing performance level in textile companies at the public sector in the Arab Republic of Egypt, The main hypothesis which has been tackled in this research is that there is no effect of elements of strategic management (which are environmental analysis, strategy formulation, strategy application and finally strategy review of the marketing performance) on textile
more » ... ies, The most outcomes of the research a strong extrusive correlation between the elements of strategic management and marketing performance .
doi:10.21608/jces.2015.51481 fatcat:eivjtkllsfdeplof2y3p75dnky