О некоторых лексических особенностях немецкого косметологического дискурса в сети Интернет

В.А. Собянина
2019 №4(32) (2019)  
The article focuses on the lexical features of the German cosmetic discourse on the example of Dalton cosmetics Internet site. There are most frequent thematic vocabulary groups, types of evaluative vocabulary and its functions in the frame of cosmetology discourse actualised on the bases of specific language material. The research aims at establishing the connection between cosmetology and other types of discourse, primarily advertising gender peculiarities in the use of vocabulary are analyzed.
more » ... abulary are analyzed.
doi:10.25688/2076-913x.2019.35.3.04 fatcat:rh34553c4fdtfj3zkkoftqpkbm