Awareness of Images of Women Aged 20–50 Years and Sense of Self-effectiveness through Production of Hair Images

Man-suk Han, Young-Sam Kim
2019 Asian Journal of Beauty and Cosmetology  
Purpose: It is becoming increasingly recognized that image plays an important role as a social and relational means, and managing self-image greatly influences interpersonal relationships and social lives. Accordingly, this study aimed to enhance self-efficacy and create a positive favorable image through an appropriate image and hairstyle. Methods: A questionnaire survey was conducted on 385 women living in the Gyeonggi Province. The collected data were analyzed using the SPSS WIN 25.0
more » ... SS WIN 25.0 program, frequency and percentage, χ 2 -test, t-test, and One-way ANOVA were conducted. Result: The results showed that there is no significant difference in women's interest in image and image change factors in general characteristics, and most of the women need managing image. The main causes of image formation were language, followed by hair style, clothing, and makeup, and of these, the main reason for changing the hairstyle was to improve the image. When the hair image was well displayed, the overall average was 3.82 out of 5, indicating a high level of self-efficacy. Conclusion: It is expected that this study will provide basic data that can be used as an indicator in the selection and displaying of the image suitable for the situation and also used diversely as a psychological mediator that can enhance individual self-efficacy.
doi:10.20402/ajbc.2019.0328 fatcat:mjkozzjxjvcwdnivtb4t7qwmvy