Aiming to evaluate the effect of potassium (K) doses applied by the conventional method and fertigation in zucchini (Cucurbita pepo L.), a field experiment was conducted in Fortaleza, CE, Brazil. The statistical design was a randomized block, with four replicates, in a 4 x 2 factorial scheme, which corresponded to four doses of K (0, 75, 150 and 300 kg K2O ha-1) and two fertilization methods (conventional and fertigation). The analyzed variables were: fruit mass (FM), number of fruits (NF),

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... t length (FL), fruit diameter (FD), pulp thickness (PT), soluble solids (SS), yield (Y), water use efficiency (WUE) and potassium use efficiency (KUE), besides an economic analysis using the net present value (NPV), internal rate of return (IRR) and payback period (PP). K doses influenced FM, FD, PT and Y, which increased linearly, with the highest value estimated at 36,828 kg ha-1 for the highest K dose (300 kg K2O ha-1). This dose was also responsible for the largest WUE, 92 kg ha-1 mm-1. KUE showed quadratic behavior and the dose of 174 kg K2O ha-1 led to its maximum value (87.41 kg ha-1 (kg K2O ha-1)-1). All treatments were economically viable, and the most profitable months were May, April, December and November.