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Ảnh hưởng của các thành phần marketing địa phương đối với sự hài lòng của du khách đến thành phố Cần Thơ
2020
Can Tho University Journal of Science
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This study is aimed at examining the impact of local marketing components on tourists' satisfaction to Can Tho city. Research data were collected through direct interview with 500 tourists using questionnaires. Exploratory factor analysis and binary logistic regression were used. The study results showed that six local marketing components affected tourists' satisfaction to Can Tho city including power, tourism promotion, price, local communities, tourism products and place. In particular,
doi:10.22144/ctu.jvn.2020.098
fatcat:jq3qmairzbgezp7h5zmxzaaouy