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Data loss prevention starts with the creation of a digital object. However, methods to minimize the loss of digital data are often ignored, the use of metadata structures embedded in digital objects from the outset thereof are recommended as a starting point towards good preservation principles. The need to create awareness on the issue of digital preservation was promoted by the authors at various occasions during 2008 as the number of incidents of data loss and costs involved continue to bedoi:10.1108/02640471111125195 fatcat:ejiqmrqnqzb3dmxxhhww2p4ch4