Corporate Social Responsibility and Corporate Performance: A Hybrid Text Mining Algorithm

Mushang Lee, Yu-Lan Huang
2020 Sustainability  
Until now, the works regarding the relationships between corporate operating performance and corporate social responsibility (CSR) could not reach a conclusive result (positive, natural, and negative). This circumstance can be attributed to two main reasons: (1) inadequate performance measurement and (2) ignoring the multi-dimensional nature of CSR. To combat this, we provided a hybrid decision framework that consisted of two main procedures: (1) performance measurement via linear programming
more » ... inear programming algorithm and (2) CSR's multi-dimensional nature extraction via text mining. By joint utilization of a linear programming algorithm and text mining, we could gain more insights from the outcome. The proposed decision framework, tested by real cases, is a promising alternative method for performance prediction. Managers can take this model as a roadmap and allocate resources to suitable places, as well as reach the goal of sustainable development.
doi:10.3390/su12083075 fatcat:lydtto7q7zc4bm4ylq6k3zanqi