The study presents a structural equation model of commercialization. In this study, reviewing the previous studies conducted on commercialization of research outcomes and a content analysis 33 factors affecting commercialization were extracted and categorized in 6 main groups, namely, research-oriented factors, industry-oriented factors, the government, technology parks and growth centers, environment, and commercialization. Then, based on the identified indicators, the conceptual model of

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... rcializing research outcomes was designed and a questionnaire was developed for confirming its factors in Iran, which were confirmed by the experts. Data collected were analyzed by LISREL and the software proposed an appropriate analytical model. The major hypothesis of this study referring to the idea that the 6 constructs mentioned constitute the concept of commercializing research outcomes was significantly confirmed. It was found out that the government is the most influential factor in commercializing research outcomes. Besides, in order to implement the confirmed model a specific methodology was proposed and surveyed. Finally, the Islamic Advertisement Organization was selected as the study field and the results of which are reported.