Due to the global excess of supply over demand and due to rapid development and continuous changes the importance of business quality has grown intensively in the last years in Slovenia. The need for improving business quality has raised form market demands, fierce competition and rapid development. When supply excesses demand the main question is how to assure profit and long-term company growth. It has been proven that merely product quality is not enough for business success, although it is

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... prerequisite for it. This is why the quality of business in successful companies is a part of business strategy. The available knowledge base and monitoring of customer satisfaction are of great importance in order to achieve business excellence. This paper presents some guidelines that can help companies with introducing business excellence by considering their own intellectual capital.