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Social and Management Research Journal
Customer purchasing behaviour is reflected in the choice of products consumers purchased. An item that a customer purchases sometimes depends on the purchase of another item. Retailers can use purchasing dependencies for planning replenishment of inventory to avoid stock-outs. However, such dependencies are usually not visible. This study uses the data mining approach in finding associations between products purchased by customers from a supermarket and four retail shops. Primary data weredoi:10.24191/smrj.v13i2.5271 fatcat:jjgosqton5ggnbnuagos42mmoy