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THE EFFECT OF VIRTUAL REALITY GLASSES ON PURCHASING INTENTION IN DESTINATION MARKETING: THE CASE OF ESKİŞEHİR
2021
Advances in Hospitality and Tourism Research
The aim of this research is to reveal the effects of brochures and virtual reality, which are among the promotional tools in destination marketing, on the purchasing intention and compare the results of these two promotional tools. The theoretical background of the research was established within the framework of the Theory of Planned Behavior (TPB). 120 potential tourists living in Eskişehir who intend to go on holiday, have been reached during the implementation phase of the research. Two
doi:10.30519/ahtr.784131
fatcat:hygp65y3urex3o263qozyrz2zq