Customer Response Analysis in Tomato and Onion Value Addition: A Case Khairpur Mir's Sindh-Pakistan

Dr.Faiz Muhammad Shaikh, Dr.Sagheer Shaikh, Tim Sun, Dr.Asia Punhwar
2020 Zenodo  
Value addition in agriculture predominantly offers a means to increase, rejuvenate and stabilize farm income. The study carries out in Kumb District Khairpur Mirs. Survey was conducted using a questionnaire, where 40 household heads and 300 customers were sampled and interviewed, the main Objectives of study was to Specifically, this study focused on the impact of training provided to farmers on their perceived knowledge, acquisition of skills and adoption level of value added practices.
more » ... d practices. Customer response analysis of tomato and onion Value Addition in kumb Khairpur Mirs Sindh. A structural questionnaire was developed for the reliability and validity of data. Farmers were given training at WADO office kumb for how to make value addition tomato powder, tomato jam, onion pickle, onion chilli mixed pickle, onion powder, onion flakes, it was revealed that tomato powder, tomato jam, onion pickle, onion chilli mixed pickle, onion powder, onion flakes value added products training was given to the 40 farmers female/male at WADO office on 12-01-2019. We have arranged one display shop at Kumb to analyse the response of the people of Khairpur Mirs. It was revealed that 98% of the customers were satisfied our new value added products of Potato and they purchased Rs.5300 in short span of time. findings of the study conclude: (i) education level of participants, post-harvest knowledge and attitude towards value addition are contributing factors for improving the positive impact of training, (iii) more feasible strategies (e.g. increasing training duration) are required for improving participant's skills and (iv) several interventions (e.g. generating new market) CAPI, ACIARs and other partners are playing important role to improve the livelihood of the rural farmers The study recommends the policy should emphasize: increasing agricultural and post-harvest knowledge content in formal education, developing and manifesting a positive attitude and improving skills of potential producers, as well as improving producer's access to r [...]
doi:10.5281/zenodo.4902766 fatcat:bmfxdoglibbxvoccujrsyht3ve