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Personalized Promotion Decision Making Based on Direct and Enduring Effect Predictions
[article]
2022
arXiv
pre-print
Promotions have been trending in the e-commerce marketplace to build up customer relationships and guide customers towards the desired actions. Since incentives are effective to engage customers and customers have different preferences for different types of incentives, the demand for personalized promotion decision making is increasing over time. However, research on promotion decision making has focused specifically on purchase conversion during the promotion period (the direct effect), while
arXiv:2207.14798v1
fatcat:zudlcb6egvdgrlsqly2r5wwqqa