A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2022; you can also visit the original URL.
The file type is application/pdf
.
The Effect of Perceived Economic Mobility on Product Preferences and Choices: A Moderated Mediation Model
[post]
2022
unpublished
The social-economic environment often plays an essential role in consumers' consumption, especially their subjective perception of the economic environment, perceived economic mobility, is closely related to their minds and behavior. Two studies were used to demonstrate the relationship between perceived economic mobility and product choice preference. It also explores the mediating effect of regulatory focus and the moderating effect of SES. Study 1 illustrates that individuals with a low (vs.
doi:10.31234/osf.io/x37bw
fatcat:fuamlzi7p5dr5irpdepzotohkq