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Marketing Communication of SMEs Specialized in Cosmetic Industry in Magazines for Women
2015
Procedia - Social and Behavioral Sciences
This article concentrates on marketing presentation of small and medium enterprises (SMEs); particularly in cosmetics industry (namely companies like Dermacol, Gabriella Salvete, Coty Česká republika, s. r. o.). The analysis is performed on 3 Czech mutations of worldwide magazines for women: Marianne, Elle, Cosmopolitan whose 2013 issues represent our research samples. The communication strategies are analyzed from two perspectives: firstly, we look at how these companies build their brand
doi:10.1016/j.sbspro.2015.01.1173
fatcat:6jbnpp4xmfcebmeqiriwc74ipy