Fish in a fresh state has good quality so the selling value is high, conversely if the fish is less freshhas a low quality so the price is low. Freshness in fish has a very important role in determining thequality of fishery products. The freshness of the fish cannot be improved but maintained so thatproper handling is needed so that the fish can reach the hands of consumers or processing plantsin a fresh state. One way to maintain the freshness of fish is to apply cold chains through

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... on of ice, in addition to the application of sanitation is also important. The aim of the studywas to analyze the quality of fresh kite fish(Deacpterus sp.) sold to eight different sellers in thetraditional Girian market of Bitung City, which will be taken in the morning. The parametrsanalyzed were TPC(Total Plate Count),moisture content, pH, and organoleptics. The data obtainedis analyzed descriptively. Overall, the best fish quality is obtained in trader H. But in all theparameters obtained still have a quality that is worth consuming.