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Over the past couple of decades, urban transmedia festivals have gained a distinct presence in the European cultural landscape, constituting an alternative to other, more dominant, conceptions of music festivals. This article introduces transmedia festivals as a new type of contemporary festival and situates them in wider urban processes. Transmedia festivals originated on the fringes of new urban scenes, in which media art overlapped with electronic music and club culture. Based on multi-yeardoi:10.5429/2079-3871(2019)v9i1.7en fatcat:gvokk6vagzdbzgpuyubvk6g2ui