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This paper explores the ways in which academic librarians can harness faculty familiarity with and curiosity about academic social networking sites (ASNS) in order to promote engagement with the institutional repository (IR). Highlighting significant similarities and differences between the IR and the popular ASNS Academia.edu -specifically in the areas of open access and discoverability, business model, user experience, and support -the paper then presents the key findings of a questionnairedoi:10.21173/newlibs/2/1 fatcat:ldqdwowosnfobdc63fe7de2674