The application of information technology in tourism marketing mode and innovation

Ying Meng
2016 Proceedings of the 2016 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics (msetasse-16)   unpublished
As a part of business, tourism also requires to keep pace with the times and the acceleration of tourism informatization can better improve the development of tourism. Information technology is a product for combination of computer software and hardware technology and modern communication technology and the application of information technology can greatly increase the efficiency of information searching, collection, sending and storage. The tourism market in China is in the transition period
more » ... transition period and the informatization development provides new opportunity for development of tourism in China. The travel agencies involve the informatization development in the revolution and development which is the demand for being geared to international standards and participating in international competition and is also the necessary means to increase the self core competitiveness. In the Thesis, the domestic tourism is the object of study and many methods are jointly applied to mainly analyze the role of informatization in tourism development according the current state of China tourism and the existing problems.
doi:10.2991/msetasse-16.2016.333 fatcat:icfqoi5cibeinmrxcvkbud5qbq