Can we really say what type of story has impact on us, and what type of story does not? Evidence suggests that we can. But we need to better understand the way that stories work on us, at a neural and empathetic level, and better understand the ways that the elements of stories, such as structure and metaphor work. By combining scientific research with the deeper wisdom of traditional storytelling we have both a deep knowledge married to scientific evidence — which can be very powerful tools for science communicators.