Abstracts

1999 Interactive Marketing  
Retrieval Service Interactive Marketing abstract policy By reproducing abstracts we do not seek to replace source publications. Rather, we aim to draw these to the attention of direct marketing professionals as making an important contribution to the body of direct marketing knowledge. Articles and papers are selected by the editors for abstraction based on their value in furthering practitioners knowledge of new and emerging practices and in promulgating direct marketing efficacy.
more » ... ng, each abstract provides an impartial, executive summary. The italicised comment at the end of each abstract provides an editorial comment on the original articles particular merits and saliency. To order the full text article of any abstract featured in this issue, please use the form below. Guaranteed service Your order will be despatched to you within 48 hours, though wherever possible we will despatch within 24 hours. Due to copyright laws, we regret we are unable to provide electronic copies of articles. FREE credits for IDM members Members of The Institute of Direct Marketing may retrieve up to ten articles marked with an asterisk free of charge each year. Enquiries and assistance Please call Lucy Shaikh, IDM Information Services Manager, on +44 (0) 20 8614 0274.
doi:10.1057/palgrave.im.4340010 fatcat:hbtvdykm7vga3nmlqcw7qudd7e