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Retrieval Service Interactive Marketing abstract policy By reproducing abstracts we do not seek to replace source publications. Rather, we aim to draw these to the attention of direct marketing professionals as making an important contribution to the body of direct marketing knowledge. Articles and papers are selected by the editors for abstraction based on their value in furthering practitioners knowledge of new and emerging practices and in promulgating direct marketing efficacy.doi:10.1057/palgrave.im.4340010 fatcat:hbtvdykm7vga3nmlqcw7qudd7e