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Pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention dengan pendekatan Technology Acceptance Model (TAM) pada pengguna Instant Messaging LINE di Indonesia
2016
Jurnal Siasat Bisnis
Among a variety of instant messaging that now exist, LINE is one instant messaging that is interesting to study with the rapid growth of users and its superiority compared to WhatsApp and Blackberry. The aim of this study was to determine the influence of perceived usefulness and perceived ease of use on behavioral intention on LINE instant messaging users in Indonesia. This research is quantitative descriptive data and causal analysis, respondents surveyed in this study amounted to 400 users
doi:10.20885/jsb.vol20.iss1.art3
fatcat:p4twldxbcvflvk47rm4i77jg2m