The MAPs provide opportunities for developing a variety of safe and cost effective, prophylactic, and curative medicines for a number of maladies. It is estimated that the primary health care of over 80 per cent of the world's population still depends on plant based traditional medicines (WHO, 2002). Growing consciousness about health and side effects of modern medicines has again set the stage for innovation and use of herbal medicines. Evidence shows that the total domestic potential for

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... drugs and oil extracts in India is worth Rs 3 billion, of which the requirements of over-the-counter products. Realizing the vast untapped potentials of MAPs and impediments in their development. ATMA has follwoed a systematic approach while taking MAPs for pilot testing. It made assessement about the local conditions and requirements, and demand for MAPs; strengthened capacity by traing various stakeholders; played role in supporting individuals and institutions; developed relevant literature in local language; emphasized on group approach by organizing the growers; encouraged cultivation through the organized sector with linking the unorganized farmers; and evolved a pricing mechanism with buy back arrangement with partner industry under public-private partnership(PPP). The present study tries to outline some of the steps taken to promote MAPs in Bihar for better income to the farmers.