A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2016; you can also visit the original URL.
The file type is
Social Networking Sites (SNS) have become a key component of users' experience of the internet. Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them - on users is rarely accounted for. This paper argues that behind the social behaviours supported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalistdoi:10.31269/vol9iss2pp689-701 fatcat:y4kijtyh5jcfhmtf5hrzbpvuzi