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In addition to being the first and best-selling halal cosmetic in the market, Wardah also has the tagline "Green Halal Beauty" for a skin care series with a natural concept. This series was at the beginning of the pandemi and when the Pembatasan Sosial Berskala Besar (PSBB) were officially enacted, Wardah continued to exist. The existence of this series adds value or new values in the sustainability of Wardah products during the pandemi. In this study, we use descriptive qualitative methodsdoi:10.58872/lensa.v16i1.26 fatcat:hhkwyhsxdrgjxlorx6tecd7hb4