Recently, many ethical issues have emerged in creative industries (CI). Therefore, it is necessary to examine how ethics is taught in higher education institutions (HEIs) among future CI professionals. The educators who teach ethics to these future professionals play a key role in disseminating and instilling the knowledge, skills, and values of ethics; thus, their beliefs, attitudes, and intentions towards ethics are important in measuring the effectiveness of the ethics education practised in

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... the CI programmes at their respective institutions. This research gauged the beliefs, attitudes, and intentions towards ethics education among CI ethics educators in Malaysian HEIs. The investigation was conducted with 54 ethics educators who taught CI ethics subjects. The research method utilised was a survey in which the respondents were sent a questionnaire to obtain the relevant data, and then both descriptive and inferential statistical analyses were performed on the collected data. The results of the analyses showed that the beliefs, attitudes, and intentions towards ethics education among the respondents were on the low side, with the recorded mean values ranging from 2.016 (SD = 0.135) to 3.512 (SD = 0.023), except for the beliefs and attitudes towards ethics education regarding environmental issues, which recorded mean values higher than 4.073 (SD = 0.066). The findings also revealed that the beliefs, attitudes, and intentions towards ethics education were significantly correlated. Additionally, practical strategies were proposed to build and develop positive beliefs, attitudes, and intentions towards ethics education among CI ethics educators to educate and produce future CI professionals who are ethical and possess a sense of responsibility.