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There's an app for that! Thanks to smartphone penetration, one technological revolution has spawned the creation of countless mobile innovations, including mobile banking which allows users to manage their finances from their mobile device. Knowing what drives the rate of mobile banking adoption can help financial institutions target and convert non-users and improve their overall customer experience. This thesis highlights the relevance of mobile banking through the theoretical framework ofdoi:10.32469/10355/66755 fatcat:f5k5sx7fsne3tcw73fb7axv4qu