Online shopping has grown in popularity over the years mainly because people find it convenient for the comport of their home or workplace. In the recent past web possesses a precious place within the economic activities. It makes the lifetime of customers prosper and sleek. Now-a-days individuals show their interest on web. They currently feel glad by getting the product online. So this paper focuses on factors influencing for purchase decision and satisfaction towards online shopping. The

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... ose of this study is to investigate factors influences on consumers purchase decision through online shopping in Theni District. The questionnaires were given 500 consumers who are all using online shopping. Out of 300 consumers were selected with required coverage and details. The instruments of this study involved two parts: The first section of the instruments consisted of forced choice questions about demographic characteristics. age, gender, religion, education, occupation, monthly income level , no of members in the family and nature of residence. The second section variables chosen for this study in order to measure the influence of consumer buying behaviour of online shopping. The statistical package for the social science (spss) software was used to complete the analysis of the collected data. Random sampling and convenience sampling are used for the study. Tools and techniques used are simple percentage, factor analysis, garret ranking technique were implemented in order to investigate the buying behaviour of online respondents, chi-square analysis were used to determine whether any significant relationship exists among respondents. In addition, the 5% level of statistical significance was set at all the statistical test in the present study. In the end of the study implications and conclusion were provided.