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The purpose of this paper is to explore aspects of user perceptions of their use of location-based services. As mobile technologies become more ubiquitous in the general population, it is reasonable to assume that individuals will consume services and software to enhance their aspirations and entertainment desires. This study begins by constructing a location-based service prototype simulation. It then conducts an experiment and analysis based on the Unified Theory of Acceptance and Use ofdoi:10.4018/ijesma.2014010101 fatcat:q6njo5z7yjhphly5f3jag4toc4