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Marketing de nostalgia: propuesta para el Archivo Fotográfico de la Biblioteca Pública Piloto de Medellín
2017
Revista Interamericana de Bibliotecología
Preserved Fulltext
This article reflects on the "marketing of nostalgia" and presents a theoretical reference of the main concepts of this marketing strategy. The result is an exhaustive bibliographical revision carried out using a variety of different sources of informa-
doi:10.17533/udea.rib.v40n2a06
fatcat:pznx5qysdbbatdfk6easw2psde