Motivated by black holes thermodynamics, we consider the zeroth law of thermodynamics for systems whose entropy is a quasi-homogeneous function of the extensive variables. We show that the generalized Gibbs-Duhem identity and the Maxwell construction for phase coexistence based on the standard zeroth law are incompatible in this case. We argue that the generalized Gibbs-Duhem identity suggests a revision of the zeroth law which in turns permits to reconsider Maxwell's construction in analogy

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... h the standard case. The physical feasibility of our proposal is considered in the particular case of black holes.