Revamping Fashion E-Commerce in India using Artificial Intelligence

Shakeel Iqbal
2020 Current Trends in Fashion Technology & Textile Engineering  
The research is about methods and lucrative ideas to remodel the various fashion E-commerce platforms with the help of Artificial Intelligence. The advent of technology in E-commerce has brought the concept of Artificial Intelligence upfront. It is subsequently notable that in India, introduction, and usage of AI tools in fashion E-commerce is very limited and people are not aware of the perks of the same. The problem that was associated to the research was the general awareness about the AI
more » ... ls used in E-commerce applications. But beside that, people had several other problems that dealt with customer satisfaction levels. We conducted a survey and the responses collected were used to study the general patterns of concerns of the customers or the users. The assumptions were made concrete after analysis solely based on the findings. The secondary research added to helping tackle these issues faced by the customers in the most efficient manner possible. Hence extending the potential of Artificial intelligence in the field of E-commerce for Fashion sector.
doi:10.19080/ctftte.2019.05.555704 fatcat:wtblm5te4rgxrls7bnugjqmtfy