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In this sketch, we present a design research approach which led to the development of Zync, a synchronized video player that provides a social viewing experience for online videos. This approach utilizes an iterative design process, focuses on research pragmatics over semantics, and examines the landscape of existing tools and technologies to identify the best venue for deployment. In lieu of creating an entirely new collaboration tool, we chose to build Zync as a plug-in module for a populardoi:10.1145/1389908.1389924 dblp:conf/dux/LiuSSY07 fatcat:5juhuktz35he5blsy6b4tpl24i