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Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign
2017
Computers & Operations Research
Lust, Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign, Computers and Operation Research, http://dx. Abstract Cross-selling campaigns seek to offer the right products to the set of customers with the goal of maximizing expected profit, while, at the same time, respecting the purchasing constraints set by investors. In this context, a bi-objective version of this NP-Hard problem is approached in this paper, aiming at
doi:10.1016/j.cor.2016.09.008
fatcat:inziyotwkbbxzeur6ssifx4c6y