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Research on the Promotion Path of Marketing Strategy of Sci Tech Journals from the Perspective of Media Convergence
2021
OALib
The concept of media convergence development is fully presented in various fields of sci-tech journals, and it also provides power and technical support for the reform of marketing of sci-tech journals. Based on the background of media fusion and marketing strategy in sci-tech periodicals, this paper discusses the challenges, strategies and ideas of marketing strategy of sci-tech periodicals under the perspective of media fusion, analyzing the challenges such as the problem of publishing and
doi:10.4236/oalib.1107134
fatcat:d6cf3oan7jhhjayskvz2dx5ef4