Influence of consumers' perceived risk on consumers' online purchase intention

Shaizatulaqma Kamalul Ariffin, Thenmoli Mohan, Yen-Nee Goh
2018 Journal of Research in Interactive Marketing  
Objective -The development of cafe businesses in Indonesia has recently increased, making the level of competition become tighter. This is what makes cafe business able to maintain the loyalty of the customer, due to consumers' tending to try new things or places. In this context, research was conducted to determine the impact of online reviews on a review website platform on consumer purchase intention in choosing the first visited cafe. Methodology/Technique -The customer's decision-making is
more » ... decision-making is affected by various factors such as review platforms, other customer reviews, and property characteristics as well as the customer's profile itself. Previous research models have become a reference for this study, and this study was conducted by collecting data from questionnaires that were distributed using an online survey. Findings -This study identified six features of online review content and one source attribute, namely timeliness, reviewer expertise, usefulness, volume, positive online reviews, negative online reviews, and comprehensiveness. Regression analysis was used to examine the impact of these attributes on consumer purchase intention. Novelty - The results of the regression analysis showed significant relationships among variables like usefulness, volume, timeliness, positive online reviews, negative online reviews, and comprehensiveness, along with property characteristics on consumer's purchase intention.
doi:10.1108/jrim-11-2017-0100 fatcat:gktugtvwdrak7klxdfltt4cbei