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Should We Stay or Should We Go? Analyzing Continuance of Cloud Enterprise Systems
2018
JITTA: Journal of Information Technology Theory & Application
As cloud computing has become a mature technology that companies across all industries have adopted, cloud service providers have increasingly begun to turn their attention to retaining their customers. However, little research has investigated the antecedents of service continuance in an organizational context. To address this gap in research, we carried out a quantitative empirical study. We developed a conceptual model that builds on previous research on organizational level continuance. We
dblp:journals/jitta/WaltherSUEOS18
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