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Price discovery is a key function of the futures markets yet limited public information exists about the price‐building models used by market participants. To fill a gap in the literature, interviews were conducted with the largest coffee and cocoa traders, investors, and organizations to provide insight into the models they use to forecast supply and futures prices, with an emphasis on the environmental factors considered to have a significant impact on yield. Despite concerns in the academicdoi:10.32920/ryerson.14653113 fatcat:jurbvvxgf5cvhm6llqk2jar3ny