The paper deals with the problems of using the methodology of the analysis of rural local communities with the help of information technologies. It defines the prerequisites, methodological approaches, goals, stages and expected results of modeling the socio-economic development of the village. It is noted that modelling allows to fuller, better and quicker trace changes in the standard of living of rural residents, identify the dominant economic structures, basic models of socio-economic and

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... cio-cultural adaptation, the processes of innovation in the village, affecting the development of the socio-economic potential of the agro-industrial complex. It also highlights methodological principles, classification functions of institutional and sociocultural transformations in rural areas.