A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2021; you can also visit the original URL.
The file type is application/pdf
.
Welcome Back, We've Missed You! Humanized Business Communication in Shop Window Messages during Early 2020-Lockdown
2021
Languages
This paper focuses on the way in which small and medium-sized businesses in Flanders adapted communication with their customers during the economic lockdown in March–May 2020. It documents, more specifically, how shops tried to maintain, re-establish, or even re-invent communication with their customers during this two-month period. Based on pictures of shop windows in a Flemish city, we analyze the (semi-)commercial messages that appeared in this setting during this period. This analysis
doi:10.3390/languages6020104
fatcat:ja7roitltrggflc6m53oyms6wi