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The paper highlights the importance of visual representations of strategic intent in order to understand how organizational resources -especially intangible assets and intellectual capital -are used to create value. Based on the literature the paper provides a taxonomy of organizational value drivers. Grounded in the resource-based view of the firm, which argues that organizational resources or assets are bundled together and interdependent, it then highlights shortcomings in the strategy mapdoi:10.1108/14691930410533722 fatcat:zj7kkcaqsnbdpaigecofawni5i