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Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
This study aims to explain about the implementation of integrated marketing communication tools for forming brand awareness of the use of Telkomsel Tcash sticker in Jabotabek Jabar area. This qualitative research was conducted from February to July 2017. Research data were collected using semi-structured interviews. Data analysis used in this research include three types of coding, namely: open coding, axial coding and selective coding. The results indicated that IMC tools used for forming thedoi:10.2991/aebmr.k.210305.037 fatcat:t46fdtd5rzegli4parxuth5sku